The Winning Distribution Strategy for Color Compounds
– Focus Strengthens All

The first is a compounding or melt extrusion process wherein the plastics involved are melted into a molten state and then cut or pulverized into a useful form for our partner customers.

The second is the use of pigments to change the color of the plastic to the desired engineered color result.

WinSell's color concentrates are customized for use in many processes including injection molding, blow molding, blown film, compounding, extrusion and thermoforming.

The specialty plastics product line consists of color compound products designed to fulfill the specialized needs of the rotational molding industry. These include special effect granite compounds, reprocessed postindustrial compounds and dry colorant.

In order to maintain and continuously strengthen our core business, we are committed to focusing our direct efforts on color compounds. When the opportunity arises to participate in related, but distinctly different, product categories, we maintain our focus by utilizing an extensive referral base that is called "Fred's List." The list is named for Fred Shockey, Chairman and CEO of WinSell.  The name reminds us that these are custom-selected, trusted partners who will treat our business with the utmost care and qualified expertise.

How does Fred's List help us focus on our core business? Good question. When we get an opportunity in an area other than our core business, we simply refer our friends to someone else in our network that we hope can help them. We have a formal systematic process for doing this.

To illustrate, what we are not going to do is distribute anything other than our core products, such as manufactured finished products. Additionally we will not participate widely in the scrap market, but rather will refer this business to our key partners.

The reality of this referring activity is a great sense of community for WinSell and our friends. When our network grows, we grow. When our friends get what they need, we are all better for it. This is a philosophy well documented in Harvey MacKay's book, Dig Your Well Before You're Thirsty.

Why? Why not grab the extra cash? That is another great question. "Just grabbing the extra cash" disrupts cash flow, dilutes our focus and complicates our world. We don't like any of those things.  It also distracts us from building something truly special that is built to sell. We may not plan to sell we are just planning to build a business worth selling. A business built to sell is one worth running and being part of.

This distribution strategy is a reflection of our commitments and core business values. It's designed to speed the path to our single most critical objective: finding ways to win by delivering unique value in the marketplace and stimulating value creation for our customers and partners.