Color Concentrates Give Plastics a Psychological Edge
Nov 5, 2010

Manufacturers in the plastics industry are keen on getting a competitive edge, and that can be gained with a good understanding of the psychological ramifications of color. This article explores the impact of the use of color in everyday products. For anyone in the business of making plastics, the power of using the right color concentrates to evoke the selling power of color is key to overall success.

Color Concentrate's New Priority
Nov 4, 2010

It's common for project engineers, marketing gurus, product managers, shop owners and others involved with the new product cycle to be very focused on the analysis of the product development cycle. Sometimes so heavily, they forget to consider color concentrate and its potential impact on their product ideation. This article explores the reasons why it's important to include color concentrate development early in your product's life.

Plastic Manufacturers Can Benefit From Understanding the Historical Ramifications of Color
Nov 3, 2010

In the plastics industry, we spend a great deal of time pondering and optimizing the use of color compounds in our processing. It's a very specific science, and an art too, as most of us will agree. While we all know the importance of color matching to our supply chain customers, and of course the end user, this article shines a spotlight on the importance and ramifications of color in historical perspective.

Color Compounds Bring Out the Colors of the Rainbow
Oct 11, 2010

The use of color compounds in plastics seems simple. However, much more is required than just mixing in a pigment. Adding the miracle of color is a complex science based on understanding of the physics of light.